When you’re looking to grow your golf business being listed in an online business directory can be a great way of gaining extra exposure. Getting in front of your target customers online is a critically important part of business today. A recent study highlighted that 97% of search engine users look online to find a local business. Directory listings like Find Indoor Golf provide you with direct access to these customers. In this article, we will list the 9 best ways that online directories can help to grow your business.
Appealing to your target customer by being listed in credible directory listings gives confidence in your business. An online directory listing, as long as it looks professional, can give your business a boost in authority to new online visitors.
For example, a business that has taken the time to be listed on a specialist directory, including high-quality images and a detailed business description is considered more credible by consumers and increases the likelihood of converting into new business.
High-quality directory listings which allow customer reviews provide the ability for businesses to build their profiles through testimonials from customers’ reviews and ratings. A business that has many positive reviews with high ratings is seen as having a more trusted and credible reputation than businesses that do not.
Online reviews are considered one of the most important factors new customers consider when searching for a new golf business or venue on a directory listing.
The more your customers see or hear something, the more they remember it. Today visibility is vitally important, you need to be seen to be remembered.
Potential customers need to be familiar with your company and have a level of trust in it before they become open to doing business. Brand awareness is a significant factor that should not be overlooked, a listing in an online directory can provide you with another way of communicating with your target customer.
A recent study suggested that customers need to see something seven times before they take action to buy that product or service. This can also be applied to advertising online.
A high-quality search directory like Find Indoor Golf offers your business more exposure and can complement your existing marketing strategy. You can include the same images, logos, and messaging to communicate a consistent theme to potential customers.
One benefit of being listed in an online directory is that they often actively promote the businesses they showcase. Online directories also need to build brand awareness and visibility to new customers, to do this they will often highlight and showcase their partner business listings online.
There are many ways that business directories cross-promote, and this can be seen as free advertising. Find Indoor Golf for example has an active social media presence, regularly sharing golf venue listings with its community of passionate golfers.
The best online directories allow businesses to upload and add high-quality images and content. Within these, you can include detailed descriptions of your products and services.
You can highlight the benefits of your venue including several high-resolution images to showcase your business to potential customers.
This is an excellent way to gain online exposure, but additionally, if you don’t have your website yet, you can still create your listing. The online business directory can be used as a way of promoting your business and directing customers to make contact. Simply include a contact phone number or email and you can begin getting business straight away.
A directory listing is great for SEO (Search Engine Optimisation) and can help give your business website a boost in Google rankings.
Online business directories such as Find Indoor Golf, generate valuable backlinks to your site. These are important when building your website in the eyes of Google. They look at links coming from other websites as a sign of authority.
The better the origin of your referring link, the more powerful this can be in boosting your Google ranking.
More traffic translates to more visibility and a potential increase in sales. Google has found that “businesses are as much as 70% more likely to attract location visits from browsing potentials when they show up in directory searches.”
On many directory websites, you can include a link to your site, this makes it an easy way to build up powerful referring links. It also serves as a legitimate way to build your online presence, and build the trust signals that Google looks for when ranking websites.
If you are looking to build your reputation, an online business directory can be an excellent way to gain the trust of your potential customers.
The more a customer sees your brand, alongside other reputable companies, the more they will begin to be likely to consider using your services.
Similar to the ‘rule of seven’ in point number three, repeated visibility helps increase your exposure, and boost the trust signals when attracting new visitors. Using a credible directory to list your business can help to build a professional online reputation as one to be trusted and potentially visit.
When building and advertising your business online you will be inundated with marketing companies promising you hundreds of visitors every month, but they are likely to charge a small fortune!
Using an online business directory can be a cost-effective marketing strategy. A directory such as Find Indoor Golf has a high number of dedicated golfers searching every month for indoor golf venues, and they have a very affordable pricing strategy.
This is one of the top benefits of using a directory listing to boost your online presence to new customers, and many businesses already listed use it alongside traditional forms of marketing very successfully.
Online directories make it easier for consumers to sort through business listings by such parameters as location or service, this is making it much simpler for businesses and customers to connect.
If you use a niche directory such as Find Indoor Golf, they can directly connect your golf business with their existing community of golfers. Meaning you are better able to get in front of your target audience.
Online listings provide access to thousands of potential customers, meaning your business can showcase its services or products without spending as much as other marketing tactics like paid advertisements.
This represents an excellent opportunity, better still it can live on the directory for as long as you require – not just for the duration of the ad placement. During this time it is being crawled by Google and helping to boost your online presence, increasing the likelihood of your business being found organically by potential visitors and new customers.
If you’re looking to grow your business, listing in business directories can increase sales. Think of your listing as a modern form of a phone book. When customers need to search online for ‘find indoor golf’, you can help your listing to show up quickly through a professional directory listing.
Find Indoor Golf is a directory website showcasing the best indoor golf venues in the UK. We provide direct access to our community of golfers, and thousands of monthly website visitors to help golf businesses grow their income.
We have a range of options available, starting from a free listing, all the way to a paid annual subscription. We offer competitive rates as we want to support you to grow and make the most of your marketing budget.
We would love to talk further with you about your business goal, and how we can help you achieve these. You can either email us at email@example.com or click the button below to book a free 30-minute strategy call.
We look forward to working with you and taking your indoor golf business to the next level!
If you’re still looking for ways to grow your business, why not check out our other recent article on 5 ways Social Media can grow your business?